信任的术语表

Distributed Trust: Trust that flows laterally between individuals, enabled by networks, platforms and systems.

Institutional Trust: Trust that flows upwards to leaders, experts and brands, and runs through institutions and intermediaries such as courts, regulatory bodies and corporations (e.g. trusting your bank to safeguard your savings).

Local Trust: Trust that exists between members of small, local communities and rests in someone specific, someone we are familiar with.

Reputation: The overall opinion others have formed of you, based on past experiences and built up over time.

Reputation Capital: The value of your reputation across communities, networks and marketplaces; a measurement of how much an individual or community trusts you.

Reputation Trails: Data we leave behind about how we behave, or misbehave.

Trust: A confident relationship with the unknown.

Trust Blocker: Obstacles or deal breakers for people when it comes to trusting a new idea or each other (e.g. not believing self-driving cars will make the right safety decisions).

Trust Deficit: A lack of trust in a business, institution or within a society that prevents it from functioning well.

Trust Engineers: People designing digital systems and networks that connect people and build or manipulate distributed trust.

Trust Gap: The void between the known and unknown.

Trust Influencers: People who can disproportionately influence a significant change in the way we do something or view something, and thus set new social norms.

Trust Leap: A trust leap occurs when we take a risk and do something new or in a fundamentally different way.

Trust Pause: An interval in which to stop and think before we automatically swipe, click and give our trust to someone.

Trust Scar: Created by a trust-busting incident, a scar against an institution, individual or brand that may take decades or generations to heal.

Trust Score: A system where all of an individual’s behaviours are rated as either positive or negative and distilled into a single number as an indicator of their overall trustworthiness.

Trust Shift: The historical evolution of trust from local to institutional, and institutional to distributed.

Trust Signals: Clues or symbols that we knowingly or unknowingly use to decide whether or not another person is trustworthy.

Trust Stack: The three-step process of trusting the idea; then the platform; and finally, the other person (or in some instances a machine or robot).

Trust Vacuum: Created by a lack of trust in traditional experts, leaders and elites; an absence of trust that can create opportunities for malicious disruptors to occupy the space.

Trustworthy: Someone who is competent, reliable and honest and thus worthy of our trust.